Introduction and Website Analysis
Our skincare online store continuously strives to improve and provide you with an optimal user experience. To achieve this, we utilize various analytics tools. This privacy policy explains in detail how we use Google Analytics and other analytics services, what data is collected, and how you can object to this processing.
Google Analytics with IP Anonymization
We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies that enable an analysis of your use of our website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the United States. We have activated IP anonymization on our website, which means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the European Economic Area before transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet use to the website operator.
Legal Basis for Google Analytics
The processing of your data by Google Analytics is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future by using the cookie consent tool available on our website or by installing a corresponding browser add-on. The IP address transmitted by your browser is not merged with other data from Google.
Hotjar – User Behavior Analysis
With your consent, we use Hotjar, a service provided by Hotjar Ltd., Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta. Hotjar enables us to analyze user behavior on our website by anonymously recording mouse movements, clicks, and scrolling behavior. This information helps us make our website more user-friendly and optimize its operation. The data collected is anonymized and not linked to other personal data. The legal basis is your consent.
Analysis of Usage Data
The data obtained through analytics tools is evaluated exclusively in aggregated and anonymous form. We analyze, for example, which product categories are particularly popular, how long visitors stay on individual pages, where there might be drop-offs in the ordering process, and which technical devices our customers use. These insights are used for the continuous optimization of our website.
Cookies for Analytics
Analytics cookies are placed only with your consent. They have a storage period of up to 2 years. These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.
Opt-Out Options
You can prevent the collection of your data by Google Analytics by downloading and installing the browser add-on provided by Google. The add-on is available for common browsers. Alternatively, you can use our cookie settings to disable Google Analytics. For Hotjar, you can prevent data collection using the opt-out function on the Hotjar website.